A former Special Assistant to ex-President Goodluck Jonathan, Reno Omokri, has urged the Federal Government to use Grammy award-winning artiste, Wizkid, to launder the image of the country like Jamaica did with Bob Marley.
Also citing other instances of governments using musical talents to brand their nation, Omokri noted via his verified Facebook account that Wizkid’s global fanbase can make Nigeria attractive to the world.
He said, “When people buy your culture, they will definitely also buy your products. Nigeria has a useless government that does not know this. They are more interested in rehabilitating Boko Haram than in rehabilitating our economy. However, our private sector should not be like them.
“Use Wizkid to brand your products, the way Jamaica used Bob Marley, and Barbados is currently using Rihanna. Wizkid’s global fan base will buy your products and buy Nigeria!
“If UBA, for example, were to brand with Wizkid, they can get millions of new account holders in The United Kingdom and Ireland. People do not buy for logical reasons. They buy for emotional reasons. And the world has emotionally connected with Wizkid and his music! As it stands, Nigeria needs Wizkid more than he needs Nigeria.”
The PUNCH